![]() ![]()
Even break out sessions on brand building, how to edit photos, or even how to write a pitch would have been nice. I would have liked to see more makeup how-tos, more brand people to talk to, and panels on the latest makeup trends. My biggest lesson is that the attendees of Ipsy wowed me more than anything else. But they each had a story that would make you want to cry or be inspired. The panel was made up of regular ipsy subscribers who were getting makeovers. He moderated a panel I wasn’t even planning on attending about Beauty by You. ![]() #Gen beauty fun booth crackThe one STAND OUT for this was that all of the panels were hosted by Daniel Musto who managed to crack jokes, stay empathetic and was always engaged. It was bare bones and really wasn’t as engaging as it could be. The programming for this conference was just awful. We all sat and chatted as old friends while we waited to meet her. She was the NICEST human being and took the moment to appreciate all of her fans who waited for her. I got to meet Jackie Aina (who is very supportive of Muslim bloggers and Muslim brands). You don’t want to waste all that time to get a bad photo. ![]() So if you want that flattering photo, please CHECK. Tamanna was nice enough to retake a selfie with me which came out much better. I don’t even know how anyone can take a bad picture of Tamanna. PLEASE review your photo before you leave because when I met Tamanna, the person taking the picture had taken unflattering pictures of BOTH of us with our eyes closed. Once you got to meet the influencer you wanted to see, you were literally shoved in front of a ring light tripod with an inexperienced teenager taking your picture. THIS part of the conference was POORLY handled. When I waited to see Tamanna Roashan aka Dress Your Face, literally a group of SEVEN girls cut people in front of me. They had security guards who practically manhandled you and as you waited, they would ignore anyone who would cut the line. If you wanted to meet any of the influencers, Ipsy Gen forced you outside to wait. Here is what sucked: waiting in line for hours while in the cold. Ipsy Gen SF had a really stellar line up of beauty influencers. Speaking of brushes, Moda Brushes also gave each attendee a brush. I really enjoyed speaking with the people at the Luxie booth that is for sure. If you visited their booth, they gave you a choice of about 4-5 brushes to pick from. They make vegan-friendly beauty brushes. Luxie, which is a Bay Area beauty company gave each attendee a brush cleaner that looked like a plastic loofah. I have more than enough to get sheet faced, thank you very much. While attendees were shivering in the cold waiting for their favorite beauty influencers, Sooae was running around making us smile by giving us even MORE sheet masks. #Gen beauty fun booth plusThey gave about 15 sheet masks in the goody bag PLUS two sheet masks when you visited their booth. Soo Ae deserves a shoutout for giving me enough masks to survive an apocalypse. In the actual goody bag, they gave you a greige colored lip in their Retro Matte lip collection. #Gen beauty fun booth macSome standouts: MAC Cosmetics gave you a choice of five different shades of lipstick when you visited their booth. However, I was pleasantly surprised to see that a lot of brands put in the effort to share full-sized or quality sample sized products. I will say that based on other reviews online about Ipsy Gen goody bags, I was expecting a lot of discarded shades I would never use. Expect to receive about $200 worth of beauty products. The goody bag was well worth the ticket price. I have divided this blog post into useful headers so you can skip to what you want to know about (We all know you want to read about the goodies □ Beauty Swag ![]() Since this conference was literally in my backyard (plus their targeted Facebook ads kept tempting me with a nice $75 price tag), I decided to attend Generation Beauty. As a marketing professional, I have attended countless conferences, but I have never attended a beauty conference before. This past weekend I decided to attend ipsy Gen Beauty in San Francisco. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |